It's Good Business

The It's Good Business program is about changing views of alcohol service in the tourism/hospitality industry. The consumption of alcohol has changed. Public attitudes have changed. Laws and regulations have changed. Employees and employers who serve alcohol need to understand their role in response to this new business environment.

• The public is focusing on reducing alcohol-related problems, particularly drinking and driving.
• Young people are more aware of alcohol-related problems and taking action to be more responsible (Safe Grads, Designated Driver Programs, etc).
• A more health and weight-conscious public is changing eating and drinking preferences.
• Establishments and servers are increasingly being held responsible for injuries related to intoxication.
• Profits are dropping due to a trend of reduced alcohol consumption.
• Laws and regulations have been amended in response to the changing environment.
• Costs are rising: taxes, overhead, insurance.

Hotels, restaurants, clubs and bars are looking at new plans for keeping or improving profits within the changing times of alcohol regulation and alcohol consumption. Many establishments are moving towards more responsible alcohol service. The goal is to run a profitable business while reducing alcohol-related problems. The main concerns are impaired driving and alcohol-related lawsuits against both servers and licensed premises.

In putting this program together, we talked to many managers, bartenders, and servers who serve alcohol in very different environments (restaurants, lounges, nightclubs, country clubs, conventions, special functions, sporting events and bars). Many of them found themselves in a difficult position. They know the benefits and enjoyment that good food and drink can bring to the people they serve. However, they also live in a world full of messages about impaired driving and other problems related to alcohol. They know that people sometimes leave their place of business after having too much to drink.

This program is designed for people in the industry to find ways to keep both the customer and the public safe while continuing profitable, enjoyable and hospitable service.

To view It's Good Business and It's Good Business PLUS or for more information, costs, upcoming dates and registration forms, visit the Manitoba Tourism Education Council Web site at http://www.mtec.mb.ca or call toll-free at 1-800-820-6832, or (204) 957-7437 in Winnipeg.